Sophie has 13+ years of experience in brand building, PR and marketing, both client and agency side. She has worked with organisations from startups to FTSE 100s and brands, in both B2B and B2C contexts, helping them to articulate who they are and why they are special and as well as telling their stories in powerful media outlets.

She has helped businesses to navigate and steer their identities through the context of new startups, product launches, parent brands, mergers and acquisitions and management buyouts.

Before founding Tuesday Media, Sophie was Sales & Marketing Director of the independent PR agency The PHA Group, led by the former editor of the world’s bestselling newspaper. She is a media commentator and thought leader in her own right. Passionate about making positive change in the world, she is especially invested in championing women in business. She is a Chair of the Industry body the PRCA and a business mentor.